Electric Car Buyer Demographic

Car buyer demographics and preferences the main features consumers are looking for in a new vehicle are still reliability and safety but the demand for affordability has been increasing in 2019.

Electric car buyer demographic.

A new survey of northeastern drivers suggests the demographics of future electric car buyers in that region may evolve from the baby boomers who ve bought most of them so far to millennial. The average buyer of a new car according to the national automobile dealers association nada in 2015 earned about 80 000 per year. The cost gap between electric cars like the nissan leaf and traditional cars like the nissan maxima is shrinking making the car buying decision easier for a millennial or gen z consumer who cares. A study by the university of california davis showed that in california people with income over 150 000 per year purchase a third of electric vehicles evs and plug in hybrid electric vehicles phevs.

People with household income of 100 000 to 149 000. Researchers compared the incomes of buyers of an electric and gasoline powered model of the same car and discovered a substantial discrepancy. Today s demographic facts show that times are changing and they re changing very rapidly. The country with the most electric cars per capita by far is norway where 3 3 percent of the total population owns an electric car.

Followed by the netherlands 0 7 percent sweden 0 4. In the past the 35 44 age demographic was the most likely to be a car buyer. A majority of shoppers pick a vehicle because of the feature list but many continue to make their choice based on the brand.